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As homeowners, many of
us are always looking to get get our work
done at the lowest possible price. The
problem is we don't realize that we are
setting ourselves up for disaster by working
with contractors all too eager to satisfy
this requirement. These are the same
contractors who will work for the least
amount of money, but in the process will
give us the least they can in terms of time,
labor, material, attention to detail,
quality and value. Who can blame them. Why
should they give us more when we are not
willing to pay them for more. Yet we all
moan and groan to everyone we can when we
don't get the good work and service that we
really want. Its a catch 22 situation which
is only escaped when we can accept the fact
that a low price and excellent quality and
service are at opposite ends of the
spectrum. We live in a capitalistic world,
where better people command and get rewarded
for their better skills, service and work.
Its plain and simple, and capitalistically,
makes perfect sense. All the old clichés
apply. If you pay peanuts, you get monkeys,
and you get what you pay for, etc.
So now you need to
ask yourself what it is you want in a major
construction project. Is it a job done
correctly with attention paid to all the
details for a leak and problem free roof, or
do you just want a roof job done at the
lowest possible price? We know you want
both, but these two ideals cannot be met,
for the reasons explained above, and for a
few more listed below.
A job done at the
lowest price is the lowest for a very good
reason. It is missing all the ingredients
and input necessary to provide a leak free
roof, that are costs to the contractor,
which add to the price of the job. In other
words, it is missing well paid highly
skilled labor, a quality control and
training department that knows what works
and what doesn't on your roof. It lacks
manpower to conduct supervision and
inspection on jobs to control installers,
who if left unsupervised, have the natural
tendency to rush, take short cuts, and not
do what they are supposed to do. Men who are
trained, paid well, supervised and checked,
as is the case with Done Rite Roofing Inc.,
will always do the right thing, take the
time to do the job right and pay attention
to the details.
It costs money to
have a person whose sole job it is to be a
supervisor, and to have this position as
part of a roofing service. Most contractors
don't have a supervisor because it would
force them to put their prices up to pay for
him, and they are afraid to lose your job to
a lower bidder. It stands to reason that for
a lower or cheaper price, steps must be left
out, details cannot not be taken care of.
The roof, however,
will be cheaper, and then it is just a
question of time before problems emerge, and
the joy of a low price is soon replaced with
the bitterness of an improperly completed
job, and a great deal of unnecessary expense
and inconvenience.
At Done Rite
Roofing inc., for your sake and ours, we do
the job properly. We don't leave out any
vital details, and only employ highly
trained and skilled labor, and follow up
with supervision and inspection from men who
are paid to do nothing else but this. We
believe that this is what our customers
want.
We do whatever we
can to have competitive prices, but because
we have all the additional costs that are
necessary to ensure that you don't have
problems now and in the future, we are
unlikely to be the lowest price. Done Rite
Roofing inc. has invested in the
establishment of worker training, education,
quality control, supervision and inspection
departments. Because we have raised the bar
on our standards, our crews have to work
harder and longer, than they would working
for anyone else. So we have to pay them more
to keep them with us. Because of this
investment in quality and customer
satisfaction, we will produce a correct,
trouble free roof, with attention paid to
all the details that eliminate leaks, that
require the knowledge and expertise from
well trained roofers.
We concern
ourselves with the correct and appropriate
choice and application of materials for the
conditions found at your home. We will not
do anything at the expense of the integrity
of the roof. We will not leave an incorrect
condition in place just to be able to give
you a lower price. Doing so will come back
to haunt everyone later on. Corners may have
been cut when your house was built, to save
money and maximize profits for the builder.
We will not cut corners. We will do whatever
can be done to correct poor and defective
work wherever it is found, and it is in the
best interest of our customers, and a
trouble free roof.
Done Rite Roofing
inc. has opted for the quality approach to
its roofing business, rather than aiming to
be the lowest bidder on each roof estimate.
We are convinced that with the quality
approach to our work, we will remain
successful, because quality is what
customers really want. The low price
alternative results in enormous amounts of
comebacks, unhappy customers, high costs for
repairs and go backs, substantial reputation
damage, diminished referrals, and ultimately
the crippling of ones business.
It really is a no
brainer. Quality workmanship is the win win
option over low price for everyone.
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